Domino’s UK expansion opportunities

01The question

This study examined possible UK expansion locations for Domino’s, bringing together the existing store footprint, company target-area evidence, postcode checks and housing development. It forms part of wider UK pizza market research covering 26 operators.

02The approach

The 10 October 2026 snapshot separates evidence of an existing store or target area from a possible opening opportunity. Store-location records and food-business registrations are useful inputs, but a registration alone does not confirm that an outlet is currently trading or show its delivery territory.

03What emerged

Clitheroe and Louth emerged as the strongest evidenced new-town leads in the report. Northstowe was a different type of opportunity: an occupation-led infill case where the timing and number of occupied homes matter.

The report also revisits earlier candidate areas against newer store evidence. The linked October atlas is the later research version, rather than the older historical shortlist.

04What would need proving

A point on a map or a distance between stores does not establish an unserved delivery market. An opening decision would need evidence on actual delivery coverage, franchise rights, cannibalisation, rents, household demand, staffing and store-level economics.

The locations are leads for further diligence, not confirmed profitable sites. Store estates, housing occupation and franchise availability can change after the snapshot date.